Marketing Manager responsible for online marketing, SEO, and content strategies at FORUM VERLAG. Focusing on AI-supported workflows and driving growth through efficient marketing processes.
Responsibilities
Responsible for visibility and performance across GEO, SEO and product detail pages
Build efficient, AI-supported content and marketing processes
Develop data-driven customer journeys and conversion funnels
Continuously optimize websites, landing pages and product detail pages
Ensure quality assurance of all digital content
Analyze performance based on KPIs and implement optimizations
Establish AI workflows for research, copywriting and content optimization
Ensure a consistent brand presence and work closely with marketing and product management
Requirements
Proven experience in SEO/GEO, content and conversion optimization
Data-driven approach with the ability to design customer journeys and funnels
Experience in developing and improving websites, landing pages and product detail pages
Confident use of common SEO, web analytics and tracking tools
Strong editorial skills for target-group-oriented, conversion-focused German-language copy
Proficient in using AI tools and creating efficient workflows
Structured and self-directed working style
Strong execution skills and ability to collaborate with multiple stakeholders
Benefits
Full-time (38 hours/week) with flexible working hours
Remote work (home office) after the probationary period
Competitive salary and bonus payments
30 days annual leave
No weekend work and no overtime
Comprehensive onboarding and training opportunities
Varied tasks in a dynamic working environment
Regular team events
A motivated, collegial team with flat hierarchies
Attractive employee discounts, JobRad (company bike leasing) and more
Job title
Marketing Manager – Online Marketing, SEO, Content
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