SEO Director leading GEO & SEO strategy across enterprise clients at Jellyfish. Ensuring alignment with organic search, content marketing, and digital PR initiatives.
About the role
- SEO / AIO Lead responsible for executing SEO and AIO strategies for Vintage Cash Cow, improving organic traffic and acquisition efficiency. Collaborating with Product, Tech, Data, and Content teams to achieve growth goals.
Responsibilities
- Own the SEO / AIO strategy and roadmap across the UK and international markets, plus Multi-language technical setup, aligned to growth goals and customer needs.
- Build and maintain a clear prioritisation framework that balances technical foundations, content opportunities, and commercial impact.
- Identify high-impact opportunities across non-brand demand (rankings, CTR, content gaps) and translate them into an executable plan.
- Define success metrics and ensure stakeholders are aligned on what “good” looks like (traffic, visibility, rankings, CTR, conversions, and incremental value).
- Lead technical SEO delivery across crawlability, indexation, internal linking, site architecture, redirects, structured data/schema, metadata, and page performance fundamentals.
- Partner closely with Product and Engineering to embed SEO requirements into releases, QA, and platform decisions.
- Support and guide SEO best practice during platform changes (including migrations), ensuring risks are managed and improvements are shipped.
- Maintain technical hygiene through audits, monitoring, and issue triage (e.g. index bloat, duplication, thin content, canonicalisation).
- Partner with Content to develop a scalable SEO / AIO content strategy (pillars, clusters, templates) mapped to user intent and business priorities.
- Optimise existing and new content for performance: including on-page structure (H1–H3), internal linking, metadata, entity coverage, FAQs, and AI-readiness.
- Help establish consistent expert-led signals (author profiles, expert attribution, review processes) to strengthen trust and E-E-A-T across priority topics.
- Work with stakeholders to ensure content is accurate, brand-aligned, and built for long-term compounding organic growth.
- Ensure content and technical foundations are optimised for emerging AI discovery surfaces (LLMs, AI summaries/answers, rich results, Answer Engine Optimisation) alongside traditional SEO.
- Track shifts in search and AI behaviour, identify risks and opportunities, and translate insights into practical changes across content and technical foundations.
- Champion best practices for AIO across the business, ensuring we evolve with the landscape.
- Establish reporting and monitoring for SEO / AIO performance, surfacing opportunities, risks, and wins clearly and regularly.
- Build a testing and optimisation cadence to improve rankings, CTR, engagement, and conversion quality over time.
- Quantify incremental impact where possible (especially non-brand growth), and communicate progress in a stakeholder-friendly way.
- Continuously improve ways of working (templates, checklists, workflows, QA) to scale output without compromising quality.
- Collaborate with Product, Engineering, Data, CRM, Brand, and Performance Marketing to ensure SEO / AIO is integrated into the broader growth system.
- Act as the internal subject-matter expert for SEO / AIO, raising standards and capability across teams through guidance and best practice.
- Establish lightweight governance (standards, documentation, QA checks) so SEO / AIO execution is scalable, consistent, and reliable.
Requirements
- Strong hands-on SEO experience (typically 5–10+ years), including experience building or rebooting SEO within a high-growth consumer or marketplace environment.
- This role is ideal for someone who:
- Has built SEO foundations from scratch or successfully reset underperforming channels
- Enjoys operating independently and thrives in ambiguity
- Is commercially focused — thinking beyond rankings to revenue, conversion, and LTV
- Wants ownership over performance outcomes, not just execution
- Proven ability to independently own technical SEO strategy, prioritisation, and delivery
- Deep expertise across on-page, technical SEO, and content optimisation
- Strong understanding of emerging AI-driven discovery (e.g. AI Overviews, generative search) and how SEO strategy must adapt
- Hands-on experience setting up, managing, and extracting insight from SEO tool stacks (e.g. SEMrush, Ahrefs, Moz), including tracking frameworks and reporting
- Strong analytical capability — comfortable turning data into clear commercial priorities
- Experience partnering closely with Product and Engineering teams to ship SEO improvements
- Solid understanding of schema, structured data, and advanced SERP features
- Experience working with modern CMS platforms (e.g. Webflow)
- Experience operating SEO across multiple markets and multi-languages technical setup
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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