SEO / AIO Lead driving SEO and AI-optimisation strategies for Vintage Cash Cow and ArcaVindi. Accountable for elevating SEO and AI-optimised discovery into a high-impact, scalable growth channel.
Responsibilities
Own the SEO / AIO strategy and roadmap across the UK and international markets, plus Multi-language technical setup, aligned to growth goals and customer needs.
Build and maintain a clear prioritisation framework that balances technical foundations, content opportunities, and commercial impact.
Identify high-impact opportunities across non-brand demand (rankings, CTR, content gaps) and translate them into an executable plan.
Define success metrics and ensure stakeholders are aligned on what “good” looks like (traffic, visibility, rankings, CTR, conversions, and incremental value).
Lead technical SEO delivery across crawlability, indexation, internal linking, site architecture, redirects, structured data/schema, metadata, and page performance fundamentals.
Partner closely with Product and Engineering to embed SEO requirements into releases, QA, and platform decisions.
Maintain technical hygiene through audits, monitoring, and issue triage (e.g. index bloat, duplication, thin content, canonicalisation).
Partner with Content to develop a scalable SEO / AIO content strategy (pillars, clusters, templates) mapped to user intent and business priorities.
Optimise existing and new content for performance: including on-page structure (H1–H3), internal linking, metadata, entity coverage, FAQs, and AI-readiness.
Ensure content and technical foundations are optimised for emerging AI discovery surfaces (LLMs, AI summaries/answers, rich results, Answer Engine Optimisation) alongside traditional SEO.
Build a testing and optimisation cadence to improve rankings, CTR, engagement, and conversion quality over time.
Collaborate with Product, Engineering, Data, CRM, Brand, and Performance Marketing to ensure SEO / AIO is integrated into the broader growth system.
Requirements
Strong hands-on SEO experience (typically 5–10+ years)
Has built SEO foundations from scratch or successfully reset underperforming channels
Enjoys operating independently and thrives in ambiguity
Is commercially focused — thinking beyond rankings to revenue, conversion, and LTV
Wants ownership over performance outcomes, not just execution
Proven ability to independently own technical SEO strategy, prioritisation, and delivery
Deep expertise across on-page, technical SEO, and content optimisation
Strong understanding of emerging AI-driven discovery (e.g. AI Overviews, generative search) and how SEO strategy must adapt
Hands-on experience setting up, managing, and extracting insight from SEO tool stacks (e.g. SEMrush, Ahrefs, Moz)
Strong analytical capability — comfortable turning data into clear commercial priorities
Experience partnering closely with Product and Engineering teams to ship SEO improvements
Solid understanding of schema, structured data, and advanced SERP features
Experience working with modern CMS platforms (e.g. Webflow)
Experience operating SEO across multiple markets and multi-languages technical setup
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