Head of SEO for fast-growing performance marketing company focusing on iGaming. Manage SEO strategy, execution, and long-term growth of flagship site with hands-on leadership.
Responsibilities
Own the full SEO lifecycle of one flagship site, from strategy through execution and iteration.
Be accountable for rankings, traffic, revenue contribution, and long-term SEO resilience.
Define what “good” looks like for the site and drive toward it relentlessly.
Define and continuously evolve the SEO strategy for the site, aligned with commercial goals.
Set priorities across initiatives based on impact, effort, risk, and long-term value.
Design SEO systems that scale: templates, workflows, guardrails, and automation.
Orchestrate teams of AI agents to achieve SEO goals across the site.
Use our internal AI toolset daily to plan, execute, and scale SEO workflows.
Partner with AI Integration Specialists to extend automation, tooling, and feedback loops.
Own technical SEO in partnership with developers, including crawlability, indexation, Core Web Vitals, site architecture, and migrations.
Lead keyword strategy, search intent frameworks, internal linking, and on-page optimisation at scale.
Anticipate and manage SEO risk during launches, migrations, and structural changes.
Monitor rankings, traffic, revenue, and leading indicators of SEO health.
Diagnose and respond to performance drops related to algorithm updates, technical issues, or competitive pressure.
Act as the senior SEO authority for the flagship site across the organization.
Mentor SEO managers and specialists who contribute to the site.
Partner with leadership on roadmap planning, investment decisions, and long-term growth strategy.
Requirements
Hands-on SEO experience with clear ownership of large or high-value sites.
Proven experience scaling competitive websites in iGaming, gambling, or similarly aggressive verticals.
Strong SEO foundation, including large-site architecture and complex migrations.
Experience managing SEO risk in competitive, fast-moving environments.
Comfortable using CLI-based AI tools (e.g., Claude Code) or able to learn rapidly.
Experience building or operating AI-assisted SEO workflows.
Systems-oriented thinker who designs repeatable, scalable solutions.
Strong commercial intuition: understands how SEO decisions translate into revenue.
Comfortable owning outcomes, not just tasks.
Able to operate independently with minimal oversight.
Calm under pressure during traffic drops, algorithm updates, or major launches.
Must be based in Malta (or willing to relocate) and work from the office full-time.
Legal right to work in Malta is required.
Benefits
Stunning Balluta Bay office with panoramic ocean views.
Highly competitive salary package.
Access to a full on-site gym anytime, plus professional massage chairs for recovery.
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