SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- SEO & AI Strategist developing and executing strategies for increasing clients' organic visibility. Focused on technical optimization, performance analysis, and leveraging AI search trends in digital marketing.
Responsibilities
- Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts
- Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals
- Conducting keyword research, mapping, and optimization to create a clear keyword strategy
- Performing technical SEO audits and troubleshooting advanced technical issues
- Setting up keyword position tracking and other performance monitoring tools
- Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs
- Conducting competitor analysis to understand market trends and identify opportunities
- Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines
- Auditing and crafting insightful reports with narratives that align with client goals
- Completing regular business reviews to highlight organic search results and adjust strategies as needed
- Communicating professionally and collaborating creatively with clients to build strong relationships
- Contributing to sales audits and ensuring quality assurance in your work and the work of others
- Actively questioning why results occurred and how your work impacts client success
Requirements
- 3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis
- Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly
- Proven ability to forecast, analyze, and report on organic search performance metrics
- Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others
- Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content
- Strong analytical and problem-solving skills with the ability to derive actionable insights
- Experience working with international or complex accounts is a plus
- Experience working with WordPress, HubSpot, and / or Shopify
- Excellent written and verbal communication skills for client interactions and reporting
- A proactive mindset with the ability to self-manage tasks and meet deadlines consistently
Benefits
- health, dental, and vision insurance
- short-term disability coverage
- a 401(k) with company match
- annual profit sharing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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