LATAM Marketing Manager developing and implementing marketing strategies for surgical solutions portfolio in Latin America. Responsible for market analyses, product positioning, and sales support.
About the role
- Retention Marketing Assistant executing and optimizing email, SMS, and push campaigns at VICI Collection. Supporting retention channels and collaborating with cross-functional teams for effective marketing.
Responsibilities
- Schedules and deploys daily retention campaigns across email, SMS, and web/app push in Klaviyo and PushOwl.
- Updates flows and sets up A/B tests in Klaviyo.
- Adheres to VICI's 360 calendar, ensuring product and content timelines are met through cross-functional team communication and project management in Asana.
- Validates inventory levels of marketed products ahead of deployment.
- Assists in creating and optimizing creative briefs for the retention channel calendar to inform creative development.
- Provides content inspiration and reference materials based on program analysis and competitive research.
- Analyzes campaign performance metrics and documents learnings.
- Builds and maintains A/B test result decks, customer segmentation insights, and creative performance presentations.
- Collaborates with designers to develop email campaigns from basic brief to execution.
- Coordinates with various departments but also works independently to improve the entire email strategy.
- Optimizes owned workflows by developing templates, repeatable processes, and using AI where appropriate.
Requirements
- Highly detail oriented with complex campaign building experience.
- Experience working with Klaviyo or similar ESP.
- Strong communicator and collaborator.
- A demonstrated passion for content strategy and optimization within complex high growth environments.
- Understanding of email & SMS analytics and ability to transform data into actionable knowledge.
- Thrives as a self-starter, adept at navigating and excelling in ambiguous situations with minimal guidance.
- Demonstrated ability to use AI as part of workflow.
- Excellent time management and organization skills; meticulous attention to detail.
- Demonstrates a high degree of personal and professional integrity.
- Excellent problem-solving skills; willingness to think out-of-the-box to resolve issues.
- Demonstrated knowledge and proficiency with Windows (Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.).
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