Hybrid Trainee, Product Marketing

at Vaisala

• Job title: Trainee, Product Marketing
• Job type: Internship
• Experience level: Entry level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Helsinki, Finland

About the role

• Product Marketing Intern leading a project to enhance Vaisala's product visibility in AI-assisted buying journeys. Collaborating with experts in a dynamic team environment during a summer internship.

Responsibilities

• explore how buyers increasingly use Large Language Models (LLMs) to discover, compare, and shortlist solutions
• determine how Vaisala’s product information should be structured, optimized, and published so that LLMs can reliably surface offerings
• investigate which content and formats best improve LLM discoverability and accuracy
• define the best way for Vaisala to move forward in this area
• research how LLMs evaluate and present product information to buyers
• audit currently available Vaisala product content for LLM compatibility
• experiment with alternative content and structures to test their impact on LLM output
• create a prototype or pilot content package showcasing LLM-friendly product information
• collaborate with product marketing, digital marketing, and product experts to ensure accuracy and alignment
• prepare presentations and demonstrations of progress and insights

Requirements

• in the late stages of your Bachelor’s or Master’s degree in a relevant field, such as marketing, business, technology, information systems, engineering, or similar discipline
• ideally, experience or strong interest in prompt engineering and working with LLMs
• basic understanding of SEO and how content structure affects discoverability
• understanding of core product marketing principles, such as positioning, messaging, and differentiation
• ability to analyze and compare product content (web pages, datasheets, FAQs) and identify improvement opportunities
• ability to structure projects independently, manage your time, and deliver results without close supervision
• capability to interpret complex information and summarize it clearly for different audiences
• interest in explaining technical concepts in a way that is engaging and easy to understand

Benefits

• training sessions throughout the summer
• opportunity to work on real-life questions important for the company
• chance to learn presentation skills
• chance to learn project management
• chance to learn problem solving