Enterprise Engagement Consultant aligning marketing strategies with organizational goals at Utica National Insurance Group. Developing and executing comprehensive marketing and communication plans informed by marketplace analysis.
Responsibilities
Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis.
Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
Manage online product marketing reputation.
Serve as a marketing segment advocate and a go-to marketing expert.
Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.
Requirements
Bachelor's Degree preferred or equivalent business experience
2-4 years preferred
Benefits
Medical and Prescription Drug Benefit
Dental Benefit
Vision Benefit
Life Insurance and Disability Benefits
401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
Health Savings Account (HSA)
Flexible Spending Accounts
Tuition Assistance, Training, and Professional Designations
Company-Paid Family Leave
Adoption/Surrogacy Assistance Benefit
Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
Student Loan Refinancing Services
Care.com Membership with Back-up Care, Senior Solutions
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