Director of Marketing leading the divisional marketing team at Thermo Fisher Scientific. Defining and executing strategic and tactical marketing initiatives for growth.
About the role
- Marketing Generalist delivering marketing and banker engagement strategies for business credit card products. Developing creative materials and innovative campaigns to drive understanding and demand for solutions.
Responsibilities
- Deliver marketing and banker engagement strategies for business credit card products and services
- Ensure appropriate staff is familiar with the products and their applications
- Assist in the development of promotional strategies to help meet marketing goals
- Develop resources and sales materials that support the customer information needs at various stages in the sales process
- Own the creative development and project components with internal teams or external vendors associated with the key product and process initiatives
- Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
- Work closely with both internal and external stakeholders to deliver innovative marketing campaigns and materials
- Monitor evaluating and reporting results from initiatives and leverage those findings to inform future and ongoing efforts
Requirements
- Bachelor's degree, or equivalent work experience
- Four to six years of experience in marketing or related field
- Proficiency in writing creative briefs
- Financial institution or credit card marketing experience
- Thorough knowledge of marketing and sales strategies
- Advanced knowledge of advertising/promotion and new business development
- Experience managing external vendors and establishing strong partnerships with internal teams
- Strong proficiency in Microsoft Office Suite especially PowerPoint
- Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
- Ability to work as part of and bring alignment to a cross-functional team
- High degree of initiative and results orientation with a strong attention to detail
- Proactive self-starter, who sets priorities, takes on new projects and drives deliverables
- Ability to work in fast-paced dynamic environment
- Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines
- Comfortable working through shifts in program direction while still adhering to initial timelines
- Demonstrated ability to influence, manage, and present ideas via excellent clear written and verbal communication skills
- Strong analytical and research skills
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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