Director of P&C Marketing Channel Analytics providing analytical decision support for marketing investments across various channels. Leading a team in applying advanced analytics to influence strategy and performance.
Responsibilities
Provide decision support for marketing investments across paid, owned, and earned channels.
Your team applies advanced analytical and statistical techniques to turn complex data into clear, actionable insights that improve performance and influence strategy.
Set the channel analytics roadmap, guide how measurement is used to make decisions, and actively mentor the team on both analytics best practices and understanding of USAA’s marketing measurement ecosystem.
Collaborates with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches.
Oversees and coordinates analytical tasks including evaluation of business problem, analytical methodology, validation, documentation and presentation of findings and recommendations.
Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative field; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 years of experience in a decision support analytic function OR Advanced degree in relevant field, 6 years of experience in a decision support analytic function.
3 years of direct team lead or management experience.
Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels.
Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.
Benefits
comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
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