Hybrid Manager, Onboard Marketing – Experience Strategy

at Royal Caribbean Group

• Job title: Manager, Onboard Marketing – Experience Strategy
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Miami, United States

About the role

• Manager overseeing onboard marketing and guest experience strategies to improve brand perception for Royal Caribbean Group. Collaborating with cross-functional teams and leading marketing initiatives on cruise ships.

Responsibilities

• Responsible for developing and executing onboard marketing strategies that improve brand perception and Net Promoter Score, drive revenue, and support shipboard operations
• Collaborate cross-functionally (with shipboard teams, hotel operations, concessionaire partners, marketing, product development, onboard revenue, and more) to implement new onboard marketing initiatives
• Oversee the creative and branding of all onboard marketing to ensure consistency across the fleet
• Lead the onboard marketing and guest experience strategies for all onboard experiences, promotions, and activities, ensuring consistency, clarity, and effectiveness
• Develop clear, concise briefs that effectively communicate strategies for delivering compelling guest communications
• Collaborate with key stakeholders including Product Development, Hotel Operations, Onboard Revenue, Brand Marketing, Guest Port Services, New Build, and Loyalty teams
• Participate actively in cross-functional teams to identify and implement product development and partnership strategies
• Travel or conduct ship visits as required.

Requirements

• Bachelor’s degree in marketing, advertising, or related field required
• 10+ years’ experience in marketing, advertising, or a creative team environment with a proven record of launching new products and services across multiple channels
• Demonstrated creative design experience, with the ability to both edit existing content and develop original, compelling copy that aligns with brand standards and strategic objectives
• Strong conceptual thinker with proven ability to ideate, develop, and evolve new marketing concepts, campaigns, and experiences from initial idea through execution
• Proven Go-To-Market experience, including translating strategy into integrated marketing plans that inform and activate multiple channels (onboard, digital, print, and experiential)
• Strong written and oral communication skills
• Highly organized, deadline-driven, and detail-oriented
• Demonstrated ability to improve processes and procedures
• Proficient at managing and prioritizing multiple projects simultaneously
• Team-oriented with strong cross-functional leadership in a fast-paced environment with shifting priorities
• Ability to build strong, sustainable relationships with stakeholders at all levels
• Expertise in developing strategic frameworks, planning, execution, and end-to-end project management
• Experience managing business partnerships, vendors, and cross-functional teams (internal and external)
• Active participation in product development and partnership strategy implementation
• Strong presentation skills and ability to interact with all organizational levels and external partners
• Track record of managing team projects on time and within budget.

Benefits

• Competitive compensation and benefits package
• Excellent career development opportunities