Sr. International Marketing Manager for BD's drainage platform, focusing on strategic growth and market differentiation. Collaborates cross - functionally to enhance brand presence and competitiveness.
About the role
- Marketing Specialist developing software positioning and messaging for Dematic’s product portfolio. Collaborating cross-functionally to drive growth through strategic market analysis and insights.
Responsibilities
- Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
- Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
- Support voice of customer initiatives and identify key themes to improve offerings and communication.
- Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
- Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
- Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
- Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
- Assist in crafting key messaging and positioning to optimize product value and market fit.
- Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
- Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
- Support development of sales tools, training, and content across customer touchpoints.
Requirements
- 2-4 years of professional software marketing experience, preferably in a B2B environment
- 1-2 years leading cross-functional teams and projects
- Experience with Cloud software and SaaS offerings highly preferred
- Ability to work independently with moderate direction
- Learns sophisticated concepts quickly and thinks critically
- A great teammate and true collaborator with outstanding interpersonal skills
- Strong analysis, project management, and problem-solving abilities
- Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
- Excellent communication skills
- Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
- Experience with Salesforce is a plus.
Benefits
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
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