Director of PAXLOVID Access & Affordability overseeing marketing strategies for patient support programs. Leading initiatives to enhance treatment accessibility and healthcare provider engagement.
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Hybrid Director of Marketing Operations
Posted last month
About the role
- Director of Marketing Operations at Anthropologie, optimizing GTM processes and enhancing marketing operations. Collaborating across teams to streamline workflows and support brand storytelling.
Responsibilities
- Architect and implement a unified GTM operating model that streamlines the workflow from seasonal concepting through to omni-channel execution.
- Eliminate silos and friction points between Marketing, Creative, Merchandising, and Digital teams to increase speed-to-market.
- Establish and govern standardized workflows, ensuring clear RACIs and milestone accountability across all cross-functional partners.
- Design a flexible "fast-track" process for reactive business needs, balancing long-term brand storytelling with short-term commercial agility.
- Partner with Tech and Data teams to build a marketing technology roadmap that automates manual workflows and enhances collaboration.
- Optimize and manage the toolstack (DAM, PM tools, Workflow software) to ensure it supports the marketing creative process and delivers operational transparency.
- Champion the adoption of AI and automation within the marketing workflow to drive efficiency in content production and deployment.
- Lead marketing resource management, analyzing team capacity and talent allocation to ensure we are focused on the highest-impact work.
- Manage the Marketing and Creative budget process in partnership with Finance, ensuring visibility into spend and alignment with strategic priorities.
- Oversee agency and vendor management operations, ensuring external partners are integrated seamlessly into our internal workflows.
- Serve as a thought partner to the CMO on organizational design and change management initiatives.
- Lead "Way of Working" retrospectives, using data and feedback to continuously refine the GTM process and improve team health.
- Communicate operational health and project status to the executive team, providing clarity on delivery risks and resource constraints.
- Build and mentor a high-performing operations team that values both creative empathy and process discipline.
- Foster a culture of "operational excellence," empowering teams to solve problems proactively and think about the enterprise-wide impact of their work.
Requirements
- 10–15 years of experience in marketing operations, project management, or management consulting, preferably within a retail or fashion-forward organization.
- Proven success in implementing enterprise-wide operating models or complex GTM processes in a multi-channel environment.
- Expert-level understanding of marketing workflows, creative production, and the technical infrastructure required to support modern marketing.
- Exceptional change-management skills, with the ability to influence senior leaders and creative personalities through empathy and logic.
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings and much more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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