Head of Marketing leading acquisition strategy for a web data gathering company. Responsible for driving revenue growth through various channels.
About the role
- CRM & Email Marketing Executive at Inghams and Santa’s Lapland managing email communications. Focus on engagement, retention, and revenue optimization through CRM campaigns.
Responsibilities
- Work closely with the Senior CRM Manager and internal marketing teams to independently manage and successfully build all email communications across a variety of brands.
- Improve email templates and content to drive continued engagement, retention and increased revenue.
- Play a lead role in CRM database related activity, including campaign automation, segmentation, and conducting detailed analysis to optimise strategies and refine the customer journey.
- Build and maintain reports to track success, identify trends, and enhance future campaigns using various platforms including Microsoft Dynamics and PowerBI.
Requirements
- Experience of working with CRM automation and email platforms is essential.
- Experience building automated customer journeys, including data segmentation, triggered communications and personalised email campaigns.
- Experience of Microsoft Dynamics 365 (Customer Insights/Journeys) is desirable.
- Experience using reporting and analytics tools (such as Power BI and Google Analytics) to analyse campaign performance, link data sources and build dashboards.
- Working knowledge of HTML and basic data expressions to support email creation and campaign optimisation.
- Strong analytical mindset, with the curiosity to explore data and uncover insights, trends and opportunities.
- A problem-solving approach, identifying patterns in data to improve marketing performance and customer engagement.
- Excellent written and verbal communication skills.
- Highly organised and capable of juggling many tasks at once.
- Highly motivated, proactive and enthusiastic.
- Outstanding attention to detail and accuracy.
- A passion for travel.
Benefits
- Flexible working patterns (minimum 4 days per week)
- Office within walking distance of the train station
- Free parking
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