VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
About the role
- Director of CRM & Product Marketing at Tubi focusing on engaging and retaining viewers through strategic marketing initiatives. Leading cross-functional collaboration and retention strategies to boost viewer loyalty.
Responsibilities
- Define and own the end-to-end GTM strategy for new features
- Create compelling positioning and messaging that translates complex technical benefits
- Collaborate with Product, Marketing, Content, Growth, and Data teams
- Manage launch calendars and lead post-launch performance reviews
- Build, own, and execute retention and lifecycle marketing strategies
- Design and deploy segmented campaigns that speak to different audience cohorts
- Architect sophisticated viewer journeys and optimize for retention rate
- Collaborate with Product and UX to enhance the post-view experience
- Partner with senior leaders across teams to ensure unity of vision
Requirements
- 8+ years of progressive marketing experience in entertainment, streaming, or consumer technology
- Proven success launching integrated marketing campaigns and brand activations
- Deep expertise in retention and lifecycle marketing
- Strong creative judgment and storytelling skills
- Exceptional analytical savvy
- Excellent cross-functional leadership skills
- Comfortable in a fast-paced, high-stakes environment
Benefits
- Medical/dental/vision insurance
- 401(k) plan
- Paid time off
- Flexible Time off Policy
- Generous Parental Leave Program
- Monthly wellness reimbursement
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