Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
About the role
- Growth Marketing Specialist executing organic growth initiatives for mobile games. Focus on ASO, SEO, and social media to enhance discoverability and engagement.
Responsibilities
- Execute ASO initiatives, including keyword research, A/B tests, metadata updates, event creations, creative testing, and localization support.
- Monitor and analyze app store performance metrics (rankings, impressions, CTR, CVR, installs).
- Conduct competitor research and market analysis.
- Prepare regular performance reports and actionable insights.
- Work closely with Product, Creative, Data, and UA teams to implement optimizations.
- Assist in managing and growing social media channels to increase engagement and visibility.
- Support SEO and content initiatives to improve organic discoverability.
Requirements
- Familiar with organic growth levers (ASO, SEO, social media, or digital marketing fundamentals)
- Analytical and comfortable working with performance metrics and data.
- Good design taste with the ability to evaluate visual and creative assets.
- Strong collaboration and communication skills.
- Growth mindset: curious, proactive, and eager to learn through experimentation.
Benefits
- 24 days holiday: 12 Days in your first year but then enjoy 24 days of paid holiday to relax and refresh throughout the year, in addition to national & bank holidays.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days of fully remote working: Work from anywhere in the world, 20 days a year.
- Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements, and our team spirit.
- Breakfast & Lunch: Relish daily provided breakfast and lunch to keep you fueled and focused.
- BPJS HEALTH: Elevate your well-being and peace of mind, ensuring robust health security with seamless enrolment in BPJS Health!
- BPJS SOCIAL: Secure your employment rights with BPJS Social.
- Festivity Allowance: Celebrate festive occasions with an additional festive allowance.
- Health Insurance: Stay covered with comprehensive health insurance for you and your loved ones.
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy].
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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