Analista de Mídia e Redes Sociais focusing on paid media performance and demand generation for financial services company. Planning and executing advertising campaigns across multiple platforms.
Responsibilities
Plan, execute, and optimize paid media campaigns on channels such as Google Ads, LinkedIn Ads, Meta Ads, and other platforms relevant to B2B
Define acquisition, remarketing, and awareness strategies considering different stages of the funnel
Manage media budgets, tracking ROI, CAC, CPA, CPL, and other performance KPIs
Formulate hypotheses, design A/B tests, and drive continuous optimizations
Work in partnership with Growth, Marketing, Product, and Sales teams to align objectives and goals
Monitor, analyze, and report campaign results with a focus on data-driven decision making
Build reports and dashboards with clear insights on performance and opportunities for improvement
Use tools such as Google Analytics, Tag Manager, marketing automation platforms, and CRM to track the funnel
Manage social media with a focus on brand positioning, supporting media campaigns, and demand generation
Work together with external vendors or internal content and design teams, ensuring strategic alignment
Track engagement, reach, and impact metrics of social channels within the marketing funnel.
Requirements
Strong experience with paid media, especially in B2B contexts
Experience in financial services, fintechs, or regulated markets
Proficiency with ad platforms (Google Ads, LinkedIn Ads, Meta Ads, among others)
Strong analytical skills and comfort working with data, metrics, and performance
Experience with analytics tools, CRM, and marketing automation
Ability to plan end-to-end campaigns with a strategic mindset and results orientation
Experience with B2B lead generation and inbound/outbound strategies
Experience working in technology companies, SaaS, or fintechs
Knowledge of SEO, CRO, or Growth Marketing
Experience testing creatives and messaging for corporate/business audiences.
Benefits
Competitive compensation and differentiated incentives
Hybrid working model
Unlimited snacks
Opportunities and support for continuous learning and development — after all, your growth is part of ours!
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