Area Sales Director managing DSD sales and supporting distributor relationships for impactful bakery solutions. Driving sales growth through customer engagement and market analysis while fostering relationships.
About the role
- Sales Manager leading and growing presence in large-format retail channels for TP-Link. Driving revenue and executing sales strategies for consumer electronics products across the U.S.
Responsibilities
- Own and grow strategic relationships with national mass-market retail partners
- Drive sell-in, sell-through, and in-store execution across consumer electronics and networking categories
- Develop joint business plans aligned to retailer objectives, promotional calendars, and assortment strategies
- Lead annual planning, forecasting, and revenue target achievement across assigned retail accounts
- Manage pricing, promotions, product placement, and lifecycle transitions to maximize revenue and margin
- Negotiate programs, assortment expansions, and promotional investments
- Partner closely with product marketing, demand planning, supply chain, and merchandising teams to ensure flawless execution
- Translate retailer feedback into actionable insights for product roadmap, packaging, and merchandising improvements
- Align launch plans, marketing campaigns, and retail readiness for new product introductions
- Analyze POS data, inventory levels, and category trends to optimize sell-through and reduce risk
- Monitor competitive activity and adjust strategies to maintain strong market positioning
- Deliver clear, data-driven reporting on performance, forecasts, and growth opportunities
- Ensure brand standards are executed consistently across in-store, online, and promotional environments
- Represent the company in key line reviews, business reviews, and industry forums
Requirements
- Bachelor’s degree in Business, Marketing, or a related field
- 7+ years of sales experience within consumer electronics or adjacent categories
- Proven success managing large national retail accounts in high-volume, mass-market environments
- Strong understanding of retail economics, category management, and promotional strategy
- Experience selling both hardware and technology-driven consumer products
- Excellent negotiation, communication, and relationship-building skills.
- Experience with consumer networking, smart home, or connected devices (preferred)
- Strong analytical skills with experience using POS data and forecasting tools (preferred)
- Track record of leading successful new product launches in retail (preferred)
- Ability to thrive in a fast-moving, results-driven environment (preferred)
Benefits
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Over four weeks of PTO per year
- Bi-annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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