Head of Marketing & Brand for Catchbox, leading global marketing strategy for innovative audio technology. Drive brand evolution, digital performance, and demand generation in a dynamic B2B environment.
About the role
- Head of Marketing leading the marketing strategy for maritime sector and enterprise clients. Overseeing marketing operations and driving demand generation using HubSpot CRM.
Responsibilities
- Develop and execute the company’s marketing strategy across maritime and enterprise markets
- Define target customer segments, buyer personas, and value propositions for each market
- Position the company’s technology solutions clearly and competitively within the maritime and enterprise ecosystems
- Contribute to the company’s commercial planning and growth initiatives
- Plan and oversee marketing campaigns designed to generate qualified leads and support revenue growth
- Develop targeted campaigns for maritime and enterprise audiences, including digital and account-based marketing initiatives
- Monitor marketing performance and optimize campaigns based on data and commercial impact
- Ensure strong alignment between marketing activities and the sales pipeline
- Translate complex technical solutions into clear and compelling value propositions
- Support product launches and solution updates with appropriate messaging and marketing materials
- Develop sales enablement content such as case studies, presentations, and industry insights
- Work closely with commercial and technical teams to communicate product benefits effectively
- Own and optimize the use of HubSpot CRM as the central marketing and lead management platform
- Implement lead generation, segmentation, and marketing automation processes
- Track marketing contribution to pipeline and report on campaign performance and ROI
- Ensure alignment between marketing and sales processes within the CRM
- Maintain a consistent and professional brand presence across all marketing channels and markets
- Oversee the development of marketing content including website materials, digital campaigns, presentations, and industry publications
- Strengthen the company’s visibility through thought leadership, digital marketing, and participation in relevant industry initiatives
- Plan and oversee the company’s participation in key maritime exhibitions, conferences, and industry events
- Support enterprise-focused events, webinars, and digital forums
- Evaluate event effectiveness and ensure follow-up actions support lead generation and customer engagement
- Lead and develop the marketing team, providing clear direction and support
- Coordinate the work of the Digital Marketing Officer, Marketing and Creative Officer and Multimedia Designer to ensure effective campaign execution and high-quality creative output
- Manage relationships with external marketing agencies and partners where required
- Foster a collaborative, results-oriented marketing culture
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or a related field
- 5–7 years of experience in B2B marketing, preferably within technology-driven environments
- Experience working with maritime/shipping or enterprise technology markets is highly desirable
- Proven experience in digital marketing, demand generation, and marketing campaign management
- Hands-on experience with HubSpot CRM or similar marketing automation platforms
- Experience supporting complex B2B sales cycles and multi-stakeholder buying processes
- Strong written and verbal communication skills in English.
Benefits
- Work in an international, dynamic, and fun environment, at a growing company
- Attractive remuneration package
- Private Medical Health Insurance
- Continuing education and training
- Flexible hybrid work mode
- Half day leave on your birthday
- Wellness Support – Unlimited access to our dedicated wellness platform for mental health resources, coaching and self-care tools
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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