Bilingual Marketing Executive creating, designing, translating, and publishing content across social media platforms. Enhancing brand visibility and driving inquiries in China and Hong Kong markets.
About the role
- Director of Marketing at Inclined, leading marketing function in transforming life insurance market. Building strategies and collateral for financial advisors to unlock policy value.
Responsibilities
- Own and execute our marketing function
- Product Marketing – Translate product value into positioning and messaging docs, sales battle cards, customer case studies to arm sales + advisors with the right story
- Partner / Channel – Messaging/positioning + materials & incentives to help advisors pitch iLOCs to their clients.
- Field / Events – Targeted Office/Carrier campaigns + events to win new advisors, support education goals & expand relationships
- Lifecycle / Growth – Build cross funnel evergreen campaigns to push nurture tracks for acquisition, activation, and expansion
- Demand Gen – Reach and connect advisors to our sales team via B2B marketing, LinkedIn + Other ads targeted at Advisors
- Strategic storytelling – making the status quo feel like an active risk to an advisor’s practice, without Inclined they are leaving value on the table
- Offline and Online Field & Event Strategy – how we show up and win with in-person & virtual events across webinars, training/education, private/limited events, sponsorships, conferences & trade shows
- Building the partner education & enablement machine – client facing materials and partner playbooks to position Inclined with policy owners, case studies, tools & calculators, joint value prop and journey development – the proof points behind an iLOC
- Reaching and connecting our sales team to new advisors who fit our target profile
- Connecting the dots between our marketing spend/activities and ROI across the customer lifecycle from lead through expansion and account management
Requirements
- 8+ years of experience
- BA/BS or equivalent working experience.
- Strong analytical skills and experience with ROI reporting and impact analysis.
- 2-4 years of proficiency in marketing automation systems (HubSpot experience required) and integrating those systems with other technologies.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
- Denver-based + willing to travel (20%) to lead on-site event/field execution
Benefits
- Opportunity to help shape our culture
- Competitive salary and equity package
- Comprehensive medical, dental, vision and life insurance benefits
- Generous vacation and holidays
- 401(k) and education on retirement planning
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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