Mobile & Conversational Messaging Product Lead at Zeta Global. Responsible for defining and scaling strategy across SMS, WhatsApp, and Mobile Push while leading platform development.
About the role
- Director of Customer Acquisition & Activation leading customer acquisition growth at Tibber, focusing on the energy transition with innovative tech solutions.
Responsibilities
- Set strategy and lead the team driving acquisition growth along our customer journey, from discovery to conversion, onboarding to engagement
- Identify and lead initiatives to improve CVR - ensuring our key digital properties are powerful growth engines, converting traffic into subscriptions and sales
- Improve LTV and retention loop, overseeing strategic CRM activities that increase engagement and maximise upsell opportunities
- Deliver product-led growth by both fostering rigorous experimentation methodologies and seizing bold opportunities
- Influence Senior Leadership to secure resources and investment in product growth and CRM initiatives
- Partner with data and analytics stakeholders to track and analyse performance metrics (incl. traffic, conversion, activations, retention, revenue), delivering actionable insights and iterations to achieve growth targets
- Motivate and mentor team-members, bringing best-in-class thinking and fresh ideas, to foster a culture of creativity, ownership, continuous experimentation, and data-driven decision-making
- Champion a customer-centric, data-driven approach, leveraging market research, customer insights, and behavioral data to optimise every stage of the user journey.
Requirements
- 10+ years experience in product or customer growth and/or lifecycle management roles, ideally within B2C scale-up environments, with at least 5 years spent leading teams
- Hands on experience leading growth activities for subscription or digital product oriented companies
- Expertise in experimentation frameworks, funnel optimisation, A/B testing, monetisation strategies
- Experience with User Analytics tools, SQL-based data warehouses, CMS platforms, SEO, experimentation and customer engagement platforms
- Analytical and structured thinker, capable of understanding complex data sets and attributing ROI to activities, but equally comfortable with ambiguity and making informed-trade offs
- Experience of overhauling customer journeys, launching new verticals or pivoting products is a plus - we think big and work fast
- Customer centric. You use research, data and insights to discover ‘why’ or ‘who for’ before tackling ‘what’
- Ability to recognise when a product or narrative will resonate and drive action, turning insights into growth opportunities
- Excellent communications skills, and the ability to empower team members and convince cross-functional stakeholders with clear, compelling storytelling.
Benefits
- Professional development opportunities
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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