Communications Manager leading high-impact media relations campaigns for Disney Experiences. Collaborating across teams to enhance brand visibility and manage reputation.
Responsibilities
Develop and execute strategic global media relations plans that support key business initiatives, drive brand awareness, and reinforce Disney’s reputation as a leader in travel, leisure, and consumer experiences.
Build and maintain strong relationships with journalists, editors, and influencers across national, international, international, trade, and digital media outlets.
Identify and pitch unique, reputation-enhancing stories that showcase DX’s innovation, impact, and values—while also helping to proactively manage potential risks or sensitive topics.
Serve as a key resource for issues management and crisis communications, helping to anticipate, prepare for, and respond to reputational challenges with clarity, speed, and strategic alignment.
Craft and pitch compelling stories that resonate with diverse audiences, leveraging media insights and business priorities.
Proactively problem-solve, with a strong instinct for identifying challenges and presenting actionable solutions to senior leaders without prompting.
Partner with internal teams across DX, including Employee Communications, Corporate Citizenship, Public Relations, and Special Events, to ensure media strategies are integrated and aligned.
Support the implementation of global issues management frameworks, including tools and processes that enable proactive and reactive communications across the segment.
Special projects as assigned by External Communications leadership, contributing to high-visibility initiatives and cross-functional efforts.
Requirements
Minimum of 5 years of media relations experience with global brands, government entities, or agencies.
Proven experience in issues management and crisis communications, with a strong understanding of reputational risk.
Willingness and ability to work a flexible schedule as needed.
Exceptional written and verbal communication skills, with the ability to craft clear, persuasive messaging.
Experience in digital communications, including paid and organic strategies.
Demonstrated strategic thinking, initiative, and ability to anticipate emerging issues.
Strong project management and organizational skills.
Ability to thrive in a fast-paced, collaborative environment with a positive, solutions-oriented mindset.
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