Manager, Media Analytics driving enterprise value through brand storytelling and media expertise with clients like Delta and Uber.
About the role
- Regional Market Development Manager driving strategic growth and customer engagement for Thermo Fisher Scientific. Enhancing customer engagement through integrated marketing campaigns and supporting regional initiatives.
Responsibilities
- Enhance customer engagement by developing and delivering BID-level integrated marketing campaigns.
- Increase BID sales efficiency and enablement through the design and execution of sales activation campaigns.
- Improve new product adoption by supporting regional initiatives focused on launch excellence, adoption strategies, sales engagement planning, and data analytics.
- Improve regional market development efficiency by optimizing marketing processes to strengthen customer acquisition and nurture strategies.
- Drive growth across all BUs in emerging markets through dedicated marketing campaigns and targeted sales enablement activities.
- This role may occasionally be asked to lead other BID projects and perform other tasks as needed.
Requirements
- Advanced degree with a minimum of 4 years of marketing experience in life sciences or a related industry.
- Strong understanding of marketing fundamentals, including the 4Ps, segmentation, and value proposition development.
- Proven expertise in developing and executing multi-channel marketing strategies and campaigns.
- Experience designing and implementing sales enablement campaigns and tools.
- Experience with digital marketing channels and tactics.
- Knowledge of life science research markets and the competitive landscape preferred.
- Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
- Strong analytical capabilities to measure campaign performance and drive data-based decision-making.
- Proven ability to work effectively in cross-functional teams and operating within complex organisation to achieve goals.
- Strong business acumen with a customer-centric mindset.
- Fluent in English, with excellent written and verbal communication skills.
- Willingness and ability to travel up to 25%.
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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