Hybrid Senior Media Account Manager

at The Marketing Practice

• Job title: Senior Media Account Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Emerging media leader developing and overseeing media programmes for B2B clients. Building relationships and providing media strategy insights to drive successful outcomes.

Responsibilities

• Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
• Expand client contacts and advocates.
• Nurture alumni.
• Support on management, direction and effective operation of a large scale account.
• Serve as the Integrated Media client lead for smaller accounts
• Develop trust and competency-based relationships with clients in order to help foster long-term partnerships.
• Provide value and insight to clients through media knowledge and client management best practice.
• Lead the cross-channel paid media strategy and approach for brand or demand focused programmes.
• Collaborate with planning teams to provide effective, impactful programmes for your accounts.
• Learn and understand how longer term and more complex strategies can be incorporated into media planning.
• Foster partnerships with leading technology and media vendors to understand the marketplace and emerging industry trends.
• Work with publisher partners to digest and communicate their strengths and USPs.
• Work with media campaign delivery teams and project managers to effectively execute planned campaigns.
• Lead status calls with clients; outlining upcoming, in-progress and completed tasks to provide clear, concise overviews on campaign progress.
• Analyse campaign performance data to understand overall campaign direction and effectiveness.
• Review reporting to identify and communicate high level optimisations with internal teams and clients.
• Work with Social, Search and Programmatic experts to identify and understand tactical optimisations, communicating them effectively to your clients.
• Proactively digest and industry trends and talking points into client education opportunities
• Leverage reporting, progress and experience of programmes to outline overarching narratives for client QBRs.

Requirements

• A desire to excel in a marketing career
• Confident and inclusive leader to clients and internal teams.
• A solid media strategist, able to define and explain effective approaches to clients
• Positive, resilient attitude, proactive in all things.
• Ready to challenge thinking to get the best outcomes for clients.
• Able to see the bigger picture, whilst also appreciating the details.
• Strong relationship management skills, a clear ability to communicate your ideas effectively.
• Able to learn quickly, interrogate and assimilate complex information.
• Able to problem solve issues presented by team members whilst remaining open to new ideas.
• Strong, demonstrable experience working in media ideally agency side, ideally in a B2B environment with proven track record for adding value back to the client.
• Proven track record of contributing to the efficient and effective client campaigns.
• Experience in managing client and partner relationships and comfortable communicating both internally and externally.
• Experience working across ABM campaigns that span one-one, one-few and one-many
• Experience of directing media programs based on client/business objectives, and of recommending marketing solutions to business challenges.
• Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management).
• Proficient with IT including Word, Excel, PowerPoint and Outlook.
• Experience of media tools and processes.
• Experience of commercial management.

Benefits

• Generous holiday allowance (Plentiful PTO)
• Shutdown between Christmas and New Year
• Private healthcare and dental insurance
• Group income protection
• Salary sacrifice pension scheme
• Access to well-being, coaching, or counselling sessions once a week
• Financial health support
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.