Senior National Account Manager driving retail growth across DACH for sustainability-focused company Wild. Leading P&L management and cross-functional collaboration with retail partners.
Responsibilities
Business ownership: Full DACH P&L ownership, making investment decisions, proactively chasing down opportunities to hit ambitious DACH growth targets.
Setting the strategic direction: Work with the Head of Europe to define our growth strategy for the DACH retail business.
Build out our channel strategy - feeding into all teams within the business, aligned with business goals.
Strategy development - tailor our global retail plans to the DACH consumer, co-designing product innovation & tools you need to win in the DACH.
Define the POS and merchandising toolkit.
Data analytics: Analyse market trends, EPOS, and competitor data to identify opportunities and optimise performance.
Run promotional and pricing plans, ensuring these are aligned internally.
Review return on investment, tweaking the plans where relevant.
Forecasting & Reporting: Manage sales forecasts, prepare monthly/quarterly business reviews, and track KPIs for performance analysis.
Relationship management: Management of key relationships with national retailers, creating cross-functional contacts to ensure we are set up for success.
Relationship development: Build out relationships with new partners, leading to country-wide launches with key partners, with Wild at the heart of the category.
Work with marketing, logistics, and product teams to execute successful campaigns, ensure product availability, and support new product development.
Foresee potential roadblocks and risks through cross-functional teamwork, finding solutions to mitigate before they arise.
You'll directly line manage our Account Executive (DACH), and mentor junior members of the wider retail team.
Requirements
Experience in DACH retail, ideally DM and Rossmann.
Proven track record of leading and growing major DACH retailer accounts.
Strong commercial acumen with extensive experience running a full retail P&L.
Extensive experience in negotiation and managing complex customer relationships.
Frequent use of data, forecasting systems, working with EPOS.
(Preferred) Experience building out DACH commercial strategy & strategic direction.
Fluent in German
Exceptional communication, presentation, and interpersonal skills.
Strong analytical and problem-solving capabilities.
Ability to work independently and as part of a dynamic, fast-paced team.
Advanced knowledge of MS Excel and sales forecasting tools.
Ability to manage multiple projects and deadlines, with a focus on results.
Strategic thinking - ability to think long term, tie to the overall objective of the business and set plans for growth.
Leadership, fully autonomous to run an account inclusive of full P&L ownership.
Benefits
25 days holidays + bank holidays + 9 extra remote working days
Hybrid working, 3 days a week in our shiny new London office
4% Company Pension
Mental well-being support through Spill
Private healthcare through Vitality
Weekly early finishes and social events
Annual L&D budget
Free breakfast
Free & discounted Wild products
2 x team volunteering days and 2 x personal volunteering days
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