Performance Marketing Manager focusing on paid social campaigns at JustWatch, driving user acquisition and optimizing strategies across Meta and TikTok.
About the role
- Senior Paid Media Specialist at cutting-edge AI marketing agency, managing paid media strategies and performance optimization.
Responsibilities
- Design and own end-to-end paid media strategies aligned with business and growth objectives.
- Plan, launch, and optimize campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and programmatic platforms when applicable.
- Monitor, analyze, and optimize campaign performance using KPIs such as CAC, ROAS, CTR, CPA, and conversion rates.
- Collaborate with data and tech teams to ensure attribution models and dashboards accurately reflect performance.
- Build and maintain performance reports for stakeholders, focusing on insights, not just numbers.
- Work closely with creative, content, design, product, and growth teams to ensure campaign alignment and consistency.
- Act as a strategic advisor, explaining results, trade-offs, and opportunities to non-technical stakeholders.
- Define and document paid media best practices, processes, and optimization frameworks.
- Mentor junior or mid-level paid media specialists, providing guidance and performance feedback.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field (or equivalent practical experience)
- 5+ years of hands-on experience managing and scaling paid media campaigns with proven business impact
- Technical & Functional Skills: Paid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads (TikTok and programmatic are a plus)
- Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, conversion tracking, pixels
- Optimization: A/B testing, audience segmentation, funnel optimization
- Reporting: Strong experience translating performance data into insights and recommendations.
- Soft Skills: Strong analytical and problem-solving skills; Strategic thinking with a business-oriented mindset; High autonomy, ownership, and accountability; Clear communication with both technical and non-technical stakeholders.
- English: Intermediate to Advanced (B2-C1). Proven ability to translate technical results into business insights.
Benefits
- Flexible working from home policy, two days in the office and three from home
- Free lunch on the days you go to our beautiful office in Barcelona
- Fresh fruit, coffee, and tea
- Office activities
- Free Friday afternoon
- Monthly after-works and quarterly team buildings
- 30 days working from abroad
- Birthday day off to celebrate your special day
- 23 vacation days
- 2 personal days
- L&D program focused on AI capabilities
- Career development and continuous opportunities to grow
- An entrepreneurial atmosphere that fosters continuous innovation
- Company culture built on passion, trust, and constructive freedom
- Dynamic, young, and international environment with over 10 nationalities
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