Lifecycle Marketing Manager at Laundryheap transforming customer retention strategy through lifecycle messaging programmes. Driving repeat orders and managing a Customer Lifecycle Manager for execution across channels.
About the role
- Shopper Marketing Manager developing in-store marketing strategies to influence shopper behavior for Clorox. Collaborating with teams to deliver integrated Customer Business Plan based on shopper insights.
Responsibilities
- Creates demand in-store, by developing marketing strategies and programs that will influence shopper behavior and stimulate Category/store demand.
- Partners with the Customer and Field Teams to develop and deliver integrated Customer Business Plan based on strong shopper insights.
- Ensures strategic alignment between Consumer, shoppers, customer and Clorox objectives.
- Engage our People as Business Owners Coaches, develops, empowers team members as appropriate.
- Lead innovative marketing ideas and generate business results.
Requirements
- Typically requires 3-5 years of CPG Shopper Marketing or Customer Marketing (at top tier CPG company or Agency) and/or 6-8+ years of Consumer Products Sales experience
- Previous experience with interpreting shopper data to develop business strategies.
- Strong Marketing, Consumer and Shopper knowledge.
- Consultative/Solution selling.
- Business Planning and Insights.
- Strong understanding of Retail Media ecosystems.
Benefits
- robust health plans
- a market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
- comprehensive, competitive benefits that prioritize all aspects of wellbeing
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