Senior Manager, SEO position at Assembly leading teams to drive technical excellence and strategic recommendations in SEO. Collaborating with clients and development teams for high - quality initiatives.
About the role
- SEO/AEO Strategist responsible for optimizing organic search for TELUS Business pages. Collaborating with teams to enhance digital presence across search engines and AI platforms.
Responsibilities
- Develop and execute comprehensive SEO and AEO strategies for TELUS Business pages
- Conduct in-depth keyword research across both traditional search and conversational AI-driven search behaviours to identify high-value search opportunities aligned with business objectives and seasonal campaigns (e.g., device launches, Black Friday)
- Directly implement SEO/AEO updates directly within the CMS (e.g., metadata, header tags, schema markup, internal linking, and content updates)
- Perform regular technical SEO audits and work with engineering teams to resolve issues related to crawlability, indexation, site speed, and Core Web Vitals
- Collaborate with content writers and UX teams to develop SEO-optimized landing pages, product descriptions, editorial content, and content designed for ranking and answer extraction
- Monitor, analyze, and report on both organic search KPIs and emerging AEO metrics
- Conduct competitive analysis to identify gaps and opportunities in the Canadian telecom SEO and AEO landscape
- Stay current on Google algorithm updates, answer engine developments, and industry best practices, proactively adapting strategies as needed
- Partner with other teams to align on keyword strategies and maximize blended SERP presence
- Contribute to quarterly SEO/AEO roadmaps
- Lead ongoing testing and experimentation initiatives
- Present findings and recommendations to stakeholders across the business
Requirements
- 3–5 years of experience within a corporate or agency setting
- Hands-on experience implementing SEO and demonstrated exposure to AEO, AI search and emerging search technologies
- Proven track record of improving organic search rankings and driving measurable traffic growth
- Strong proficiency with SEO tools: Google Search Console, SEMrush or Ahrefs, Screaming Frog, and Google Analytics / Adobe Analytics
- Solid understanding of technical SEO fundamentals (e.g. schema markup, crawl budget, hreflang, structured data)
- Experience with on-page and content optimization strategies, including the ability to independently execute these strategies
- Familiarity with AI search and visibility platforms (e.g. Profound, Peec AI, or similar tools) and ability to evaluate brand presence within AI-generated responses
- Strong written and verbal communication skills in English
- Bachelor's degree, or equivalent practical experience
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
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