Associate Manager, Brand Marketing defining and implementing brand strategy for Surgical Technologies. Collaborating with teams to surface customer needs and improve product engagement.
About the role
- Brand Manager responsible for brand management and strategic planning for Tekpoint GmbH, an international distributor in consumer electronics. Collaborate with teams for brand optimization and market analysis.
Responsibilities
- Strategic brand management: Develop and implement strategies to grow and advance assigned brands within our portfolio.
- Strategic planning: Develop long-term brand strategies based on market and target-audience analyses.
- Communication: Coordinate all brand-related activities both internally and externally.
- Cross-functional collaboration: Work closely with internal departments (e.g., Sales, Marketing, Controlling/Finance) and external brand partners to ensure effective cooperation.
- Product portfolio management: Strategically plan and optimize the product portfolio.
- Pricing and sales strategy: Develop and implement pricing strategies and support the planning and execution of sales initiatives.
- Budgeting and volume planning: Prepare forecasts and plan budgets in collaboration with relevant departments.
- Analysis and optimization: Monitor brand performance using KPIs and derive optimization measures.
- Market analysis: Conduct market and competitor analyses to identify trends and provide actionable recommendations.
- Positioning and development: Ensure clear brand positioning and identify new growth opportunities.
Requirements
- University degree in Business Administration or a comparable qualification with a focus on Consumer Electronics / Micromobility
- Several years of experience in Category Management, Brand Development, or Brand Management, ideally in an international environment
- Strategic mindset and strong analytical skills
- Excellent communication and negotiation skills and a strong team orientation
- Independent, structured, and solution-oriented working style
- Confident user of MS Office and ideally experience with market analysis tools
- Business-fluent German and English
Benefits
- A varied and responsible role with scope for initiative
- A dynamic and motivated team looking forward to your support
- Individual training opportunities and career development prospects
- A modern working environment and attractive additional benefits
- Modern office building in Düsseldorf
- Home office / remote working option
- Company events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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