Senior Insights Manager driving consumer understanding and brand perception measurement for Target. Leading research initiatives and providing strategic insights to senior leadership.
Responsibilities
Building Enterprise-wide empathy and understanding of consumers based on important demographics, behaviors, needs, and attitudes
Designing and executing guest or consumer research to support key initiatives
Serving as the primary contact for internal partners and identifying appropriate research methods, data sources, and vendors/suppliers to execute work
Leading the design, execution, and measurement of consumer perception measurement including brand health and reputation, ensuring alignment with organizational objectives
Delivering insights and strategic recommendations to senior leadership
Requirements
8+ years of consumer insights or market research inclusive of brand health measurement or corporate reputation measurement
Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners
Experience working with brand health and reputation measurement partners including Kantar, Morning Consult, YouGov, BERA, HarrisPoll, Interbrand, Stagwell, etc.
Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks
Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms
Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals
Strong foundational knowledge of qualitative and quantitative research methods and tools
Capable of managing multiple projects simultaneously
Ability to manage external vendors, ensuring quality and timeliness of projects
Benefits
comprehensive health benefits and programs including medical, vision, dental, life insurance
401(k)
employee discount
short term disability
long term disability
paid sick leave
paid national holidays
paid vacation
Job title
Senior Insights Manager, Brand Health and Reputation
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