Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Global Brand Marketing Manager supporting seasonal Licensing campaigns across all licensed categories. Developing global campaigns and collaborating with internal and external stakeholders for brand strategy and execution.
Responsibilities
- Support the Global Brand Marketing team on the development and global rollout of seasonal Licensing campaigns across all licensed categories
- Optimize the execution of licensing marketing initiatives globally
- Act as a key contact person for internal and external licensing partners on brand strategy and communication of ongoing seasonal campaigns and key initiatives
- Develop global campaigns for our fragrance category to drive impact and accelerate growth
- Rely on category and consumer insights to ensure relevancy towards our target consumer in priority markets
- Support campaign lead on development of global brief inclusive of consumer insights, talent, creative considerations, media considerations, etc.
- Develop discussion guides and appropriate stimuli for pre-testing our fragrance campaign assets
- Work with testing partners to synthesize results that guide campaign development and share updates with agency, internal teams, & licensee partners
- Work to collect creative marketing feedback from key stakeholders and guidance on asset development ensuring consumer insights, pre-testing results and best practices are considered
- Partner with the internal media team to understand platform best practices and performance
- Support licensees on seasonal campaigns and local initiatives with product focused content across all licensed categories (fragrance, eyewear, watches, jewelry/accessories)
- Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities
- Assist in development of shot list and supportive seasonal content across the full year
- Maintain communication with Coach global markets on available licensing content, ensuring integration into seasonal media planning and reporting
- Partner with Licensing Merchandising team to collect and manage licensing samples amongst influencer and seeding initiatives
- Support amplification and media plans, ensuring they follow our media principles and aid brand goals
- Connect the dots between licensing and brand moments through creative strategy, media principals, and talent deliverables
- Be proactive in identifying brand opportunities where our licensing categories can intersect for closer alignment and greater visibility within the brand
- Work closely with the Talent team to maximize talent deliverables across their respective categories and other potential brand moments
Requirements
- Minimum 4 years professional experience in marketing with a fashion and/or beauty background
- Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries
- Ability to prioritize, multi-task projects, and anticipate issues and provide efficient solutions
- Attention to detail and an eye for impactful creative
- Efficiency in communicating through briefs, power points, and other document tools
- Someone who is a self-starter and can navigate ambiguity and change
- Ability to make prudent decisions under pressure and prioritize workload to meet deadlines
- Strong organizational skills and timely responder
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401 (K)
- Paid Paternity and Maternity leave
- Commuter Benefits
- Disability insurance
- Tuition assistance
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