Growth Manager focusing on SEO and conversion optimization for AI data platform. Managing engagement and traffic strategies to enhance user experience and conversion rates.
About the role
- Marketing Manager for Tagesspiegel Background focusing on online and growth strategies. Oversee digital marketing efforts and stakeholder communications in a dynamic media organization.
Responsibilities
- Digital marketing and performance planning, implementation and continuous optimization of online marketing campaigns across the entire sales funnel (Awareness → Lead Nurturing → Conversion)
- Expansion and management of paid social campaigns (especially LinkedIn) based on ICP, Hook, Dream Outcome, Proof & CTA (in line with our existing strategy)
- Develop politically clear, precise messaging for different stakeholder groups
- Responsibility for the digital positioning of the new "Security & Defense" briefing
- Creation and optimization of landing pages, email newsletter flows and social media assets for lead generation
- Editing and sending politically relevant newsletters, product updates and nurturing sequences
- Analysis, reporting & optimization – monitoring relevant marketing and communications KPIs
Requirements
- At least 2 years' experience in digital B2B marketing, preferably in political, governmental or association-related environments
- Experience with paid social, CRM (e.g., Salesforce), newsletter tools and targeted stakeholder communication
- Strong understanding of political processes
- Ideally experience in security, defense or industrial communications
- Confident digital storytelling, analytical thinking and creative ideation
- Team-oriented, communicative and skilled at clearly articulating complex content
Benefits
- Creative freedom within a team where ideas are valued and you can implement your vision at an innovative media company in the heart of Berlin
- Flat hierarchies with short decision-making processes and direct communication
- Subsidised BVG company ticket and employer contribution to company pension scheme
- Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
- Opportunities for professional development via the Masterplan online platform to advance your career
- A 38.5-hour work week with 30 days of vacation (for full-time positions), giving you ample time to recharge
- Flexible working hours and remote work up to 50%
Job title
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