Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross - functional teams, driving farmer engagement and optimizing campaigns.
About the role
- Vice President managing ISV marketing strategies and client relationships for CareCredit. Focus on B2B marketing, partner growth, and integrating CareCredit into client workflows.
Responsibilities
- Partner with clients and ISV partners at the senior leadership level to discover partner strategies and goals
- Develop and implement campaigns to drive partner growth that aligns with CareCredit’s business and financial goals
- Develop strong relationships with client marketing roles that positions CareCredit as a strategic partner
- Manage and execute B2B multi-channel marketing campaigns including email, direct mail, and digital channels
- Align with sales team to develop marketing strategies to support partner relationships
- Work closely with analytics and finance to identify opportunities based on client growth trends
- Assist client senior leadership in communicating the importance and value of CareCredit
Requirements
- Bachelor's Degree OR in lieu of a degree, a high school diploma and 5 years of marketing experience
- Prior B2B and B2B2C marketing experience and a minimum of 5 years of experience partnering with creative agencies
- Strong working knowledge of multi-channel marketing campaigns
- Minimum of 3 years of client-facing relationship management experience
- Working Workfront knowledge
- Strong analytics background needed to set strategy and measure performance
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on performance
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