Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross - functional teams, driving farmer engagement and optimizing campaigns.
About the role
- Marketing Manager at Sun Life responsible for strategizing and executing marketing campaigns. Collaborating with cross-functional teams to enhance client engagement and drive business growth.
Responsibilities
- Drive end-to-end delivery, from ideation to execution to analysis, of marketing campaigns in channels such as email, web, mobile, and call centre etc.
- Translate business asks into marketing strategies.
- Design Client engagement strategies to solve business problems and achieve business objectives.
- Drive alignment to strategies through socializing them with key stakeholders and Subject Matter Experts.
- Own the go-to-market strategy for new Sun Life insurance products and initiatives, in an effort to drive business growth.
- Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media.
- Create a Client journey map by identifying key moments of truths and Client needs.
- Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines.
- Manage requests for approval working with Compliance / Legal.
- Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria.
- Implement A/B tests for learnings where applicable.
- Lead in depth reporting on campaign results with a strong focus on insights and action plans.
- Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures).
- Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.
- Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media.
- Build and manage strong relationships with our business partners and stakeholders.
- Contribute to ideation and brainstorming to help build innovative marketing solutions.
Requirements
- Minimum 7 years progressive marketing experience
- University or college degree in Marketing, Business or Communications
- Proficiency in building AEM campaigns
- Experience with digital marketing in a direct marketing capacity (email, social media, online ads, push notifications, etc.)
- Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problems
- Ability to lead cross functional projects and handle multiple priorities on time with excellence
- Communications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationships
- Experience in progressive copywriting and editing, especially for digital tactics.
- Familiar with working on an agile team.
Benefits
- Flexible work arrangements
- Professional development opportunities
- Diversity and inclusion programs
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