Senior Lead Product Manager leading product strategy for Lending Ecosystem & Integrations at Wells Fargo. Responsible for execution, value realization, and cross - LOB alignment.
About the role
- Downstream Product Manager developing marketing strategies for Stryker's Trauma & Extremities business unit. Understanding customer needs and competitive dynamics to deliver impactful product management.
Responsibilities
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
- Explain different product features to different customers as appropriate to their needs
- Maintain customer engagement and deeply understand customer needs
- Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
- Understand competitive dynamics in the market
- Articulate why the product or portfolio adds value or solves problems for the customer
- Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Propose objectives for generating clinical evidence and evaluating studies
- Tie the business goal of the product or portfolio to the overall goal of Stryker
- Develop new strategies, sales tools, and communication plans for the product or portfolio
- Apply clinical knowledge in combination with technical knowledge to educate and articulate value
- Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
- Responsible for the obsolescence plan
- Provide analytical support to set the price
Requirements
- Bachelor’s degree required
- 4+ years of work experience required
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Benefits
- N/A
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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