Manage integrated marketing campaigns and digital strategies for Stone King, enhancing brand presence and leadership in the legal and social enterprise sectors.
Responsibilities
To lead the planning and delivery of integrated marketing campaigns and digital strategies that strengthen the firm’s brand, raise its profile across key markets and geographies, and position it as a thought leader.
This role ensures marketing plans are executed effectively, driving engagement, growth, and innovation through compelling content, digital platforms, and product development.
Develop and implement brand management initiatives.
Create geographic brand-raising strategies to increase visibility in priority markets.
Define and deliver a content and thought leadership marketing strategy to achieve brand and market goals, working with the BD Manager.
Develop and execute an internal communications strategy to embed our firmwide strategy and culture.
Create and deliver annual marketing plans for each core growth priority.
Own and evolve the firm’s digital marketing strategy, including website management and enhancements.
Work with the BD Manager to develop new products or services that support growth strategies.
Directly manage the Senior Marketing Executive: Digital, the Marketing Executive and the Corporate Comms Executive.
Requirements
Proven experience in marketing and communications roles within professional services, ideally in a law firm.
Strong understanding of brand management and campaign execution.
Experience in developing and delivering integrated marketing campaigns across multiple channels.
Be a thought leader and have the ability to create and manage content strategies.
Excellent writing, editing, and storytelling skills for high-quality content creation.
Previous experience in digital marketing strategies, including website management, SEO, analytics, and social media.
Understanding of CRM systems, including marketing automation tools.
Previous experience designing and implementing internal communications strategies to support the firm’s culture and strategy.
Understanding of and previous experience in developing performance marketing plans and campaigns.
Strong data analysis skills to measure campaign effectiveness and ROI.
Proven ability to manage and develop a small marketing team, fostering collaboration and high performance in-line with the firm’s ethos.
**Desirable**
Familiarity with the legal sector and market trends.
Previous experience within professional services or legal sector.
**Personal Attributes**
High attention to detail, with strong proofreading skills to maintain brand consistency and deliver high-quality content.
Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
Solutions focused approach with drive to improve processes and outcomes.
Strong organisation skills, taking full ownership of tasks and ensuring delivery within agreed deadlines.
Excellent written and verbal communication skills, with the ability to convey ideas and influence decision-making effectively.
Adaptable approach in managing workload and supporting others.
Ability to work collaboratively and team-first attitude.
Benefits
Competitive salary
Profit Share Scheme
Cycle to work scheme
Private Medical Insurance
Life assurance (4 x salary)
Pension scheme
31 days holiday (in addition to statutory UK holidays)
Additional day allocated for CSR activities per annum
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