Digital Products Manager at ITV Studios managing itvstudios.com and digital B2B products. Driving product strategy with a focus on customer acquisition and engagement while collaborating with marketing and technology teams.
About the role
- C&I Segment Manager responsible for overseeing engagement in the construction and industrial sectors across Latin America. Join Stanley Black & Decker's team of innovators and leaders in tools and solutions.
Responsibilities
- Develop and implement strategies to expand penetration in targeted segments, ensuring increased market share through comprehensive solution selling.
- Master key applications within each segment or project, moving towards sub-segmentation to refine the product portfolio specific to each sub-vertical.
- Strengthen relationships with end users, positioning our brand as a productivity and safety partner.
- Strengthen relationships with large contractors at the headquarters level to anticipate their needs and future projects.
- Develop and execute playbooks, engaging materials, and training programs tailored to the needs of key accounts, ensuring holistic solutions across all their projects.
- Facilitate custom solutions at the job site level to enhance contractor productivity and project outcomes.
- Measure and enhance team productivity through continuous tracking and analysis of demonstrations, target achievements, and new product launches.
- Analyze market trends, competitive actions, and potential opportunities for growth or re-allocation of resources.
- Develop new data sources and integrate existing ones to support informed decision-making and strategic planning.
- Manage the dissemination of product information, training, and selling resources to the sales force to optimize performance on the job site.
- Enhance direct communication with end users about our industrial portfolio and comprehensive solutions.
- Coordinate participation in trade shows and tailor personalized events and fairs to strengthen relationships with major contractors.
Requirements
- Proven experience in strategic sales, business development, or marketing within the construction or industrial sectors.
- Strong leadership skills and ability to drive team performance in a dynamic environment.
- Excellent communication and relationship-building skills.
- Proficiency in data analysis and commercial intelligence.
- Fluency in English is required, Portuguese is a plus.
- Bachelor’s degree in Industrial Engineering, Marketing, Business, or related field.
- MBA preferred.
- Advanced Excel & Power Point.
- Experience working with CRM (Sales Force).
Benefits
- Competitive salary and a great benefits plan
- Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
- Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
- Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
- Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back, and sustainable business practices.
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