Digital Products Manager at ITV Studios managing itvstudios.com and digital B2B products. Driving product strategy with a focus on customer acquisition and engagement while collaborating with marketing and technology teams.
Responsibilities
Partner with the Senior Digital Products Manager to shape and deliver the product strategy for itvstudios.com, owning defined areas of the roadmap from discovery through to delivery. Lead feature development with ITV Technology and external partners, ensuring timely, on-budget delivery and clear stakeholder communication through launch and rollout.
Use data, insight and customer needs to define product opportunities and priorities, developing a strong product vision aligned to business objectives, market opportunity and technology trends.
Work closely with genre marketing teams to optimise site functionality, ensuring product development supports marketing goals and delivers a high-quality, curated customer experience.
Own the end-to-end delivery of B2B digital products across Studios, including new label websites, leading requirements gathering, vendor management and delivery to agreed timelines and budgets.
Lead go-to-market planning for new digital products and features, developing and delivering marketing plans that drive awareness, adoption and effective use of our platforms.
Manage stakeholder requirements across the business, defining scope, overseeing testing and ensuring high-quality releases into production environments.
Collaborate with the CRM and Engagement Manager to evolve digital products and systems that enable segmentation and targeting, driving increased customer acquisition, engagement, frequency and dwell time.
Requirements
Strong experience in project management, including delivering digital products, features and functionality
Experience creating and delivering plans to improve products and services and drive growth
Proven track record of working directly with a SaaS product
Experience managing content across both websites and mobile applications via a CMS, ensuring a seamless and consistent user journey across all digital platforms.
Demonstrated ability to manage the full data lifecycle - from interpreting complex data sets to identifying trends and implementing strategic business improvements.
Proficiency in Google Analytics 4 is highly desirable; ability to track user behavior and translate metrics into actionable growth strategies.
Strong ability to build and maintain customer and stakeholder relationships
Strong analytical and reporting skills, with excellent attention to detail and accuracy
Benefits
Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
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