Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Brand Strategy & Content Lead driving marketing strategies for Sonio's AI-based prenatal screening tool. Collaborating with leadership to build brand story and manage visibility in the US market.
Responsibilities
- Build Sonio’s brand story in collaboration with the CEO and other leaders
- Own Sonio’s brand positioning and Sonio’s visibility in the US
- Build our content strategy, defining key topics & channels & produce key pieces of content yourself
- Own events end-to-end: map and prioritise events with Leadership & Sales, build narratives & assets, manage logistics, ensure follow-up
- Establish strategic partnerships: joint studies & publications, co-marketing
- Manage awareness channels: social presence, blog agenda, webinars, podcasts
Requirements
- Strong understanding of B2B SaaS marketing with at least 4-5 years of experience
- You are Pragmatic & organised, able to go from strategic thinking to operational execution
- You can turn clinical & technical outputs/claims into relevant case studies, organise, coordinate and leverage customer testimonials, and create, when necessary, solid slide decks/one-pagers
- You are comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with the help of the Revenue Leadership team
- You operate independently with minimal supervision, push work forward without waiting for instructions and comfortable reporting directly to the CEO (rapid, results-first and solution-oriented updates & communications)
- Strong planning discipline, runs projects with checklists, milestones, cross-team coordination and reliable follow-through
- Nice to have: US healthcare market knowledge
Benefits
- Health Insurance (Medical plan, vision, dental) - up to 30,000$ per year + FSA & HSA
- 401(k) - up 4% of your salary matched
- Life Insurance - covering 2 times your salary, up to $200k
- An attractive Parental Policy for primary and secondary caregivers
- 20 PTO + 1 week offered between Christmas and New Year
- Offices in Boston (HQ) & New York (incl. free breakfast, drinks & gym)
- Flexible hours & remote policies
- Commuter Benefits
- One offsite per year in France & regular team building with US team
- Ongoing trainings and continuous opportunities for professional growth and development, specifically unlimited access to coaching
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Food Safety Specialist ensuring food quality and safety standards for hospitality and grocery clients. Responsibilities include client coaching and regulatory compliance with travel requirements.
Employer Brand Manager responsible for building Headway's employer brand for talent in Ukraine and beyond. Driving strategic initiatives, managing campaigns, and evolving communication channels within the Communications Team.
Senior Director of Brand Strategy responsible for shaping brand strategy and marketing calendar at Pizza Hut U.S. Leading menu innovation and driving business strategies for profitability.
Senior Manager, Brand Strategy & Identity managing brand strategy and governance for Abbott's global product portfolio. Collaborating with teams to ensure brand consistency and effectiveness.
Brand Manager overseeing fulfillment partners while leveraging Pattern’s logistics solutions. Managing operations and optimizing workflows in a rapidly growing ecommerce environment.
Associate Brand Manager driving brand strategy and innovations at 1440 Foods. Collaborating to enhance brand marketing and consumer engagement in a fast - paced environment.
Community and Brand Manager enhancing ThriveCart's community engagement and brand presence. Ensuring member satisfaction and clear communication across multiple platforms.
Associate Manager leading Taco Bell's value communications marketing strategy through multi - channel campaigns. Collaborating with cross - functional teams to drive brand engagement and unlock love for Taco Bell.
Brand Manager for OLX enhancing brand image and communications in Poland's services market. Collaborates with various teams and executes marketing strategies across different channels.