Hybrid Marketing Analyst III – Digital Marketing, Data

at Solar Coca-Cola

• Job title: Marketing Analyst III – Digital Marketing, Data
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL, Tableau
• Location requirements: Hybrid, Fortaleza, Brazil

About the role

• Marketing Analyst developing and maintaining BI dashboards for effective digital marketing in Brazil. Collaborating with cross-functional teams to enhance campaign performance and data-driven strategies.

Responsibilities

• Develop and maintain BI dashboards for the Digital Marketing area, ensuring clear and actionable visualizations;
• Generate strategic insights from internal and external data to support decisions on campaigns, channels and content;
• Monitor performance metrics for digital initiatives, proposing continuous improvements;
• Automate reports and data analysis processes;
• Create executive presentations and visuals to communicate results, strategies and opportunities clearly and impactfully;
• Present analyses and recommendations to different teams and leadership;
• Collaborate with creative, media and CRM teams to align data-driven strategies;
• Ensure the quality, organization and updating of the databases used;
• Work on continuous improvement of analysis processes and tools.

Requirements

• Bachelor’s degree completed in Marketing, Communications, Advertising, Business Administration, Engineering or related fields;
• Experience with BI tools (Power BI, Tableau, Looker or similar);
• Proficiency in Excel and Microsoft Office (intermediate to advanced level);
• Knowledge of data analysis, digital metrics and campaign performance;
• Experience creating visual and executive presentations (PowerPoint, Google Slides, Canva or similar);
• The following are a plus:
• Postgraduate degree in Marketing, Communications, Advertising, Business Administration, Engineering or related fields;
• Desirable knowledge of SQL and marketing automation tools;
• Intermediate English.

Benefits

• Health plan with special conditions for you and your dependents;
• Telemedicine covering various specialties, including telepsychology;
• Dental plan;
• Emotional Health Program;
• Wellhub (gym network);
• Life insurance.
• Food allowance;
• Meal allowance or access to an on-site cafeteria;
• Transportation allowance or company shuttle service;
• Profit sharing;
• Private pension plan;
• A Corporate University full of opportunities for your development;
• Extended maternity leave up to 180 days and paternity leave up to 20 days, also valid for adoptive parents and same-sex couples;
• Discounts on products from our portfolio;
• A Christmas gift kit at the end of each year to share joy with your loved ones.