Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross - functional teams, driving farmer engagement and optimizing campaigns.
SF
Hybrid Director, Marketing Technology
Posted last month
About the role
- Senior AEM-focused Product Owner responsible for Fidelity’s AEM CMS Platform. Leading the evolution towards modern content management solutions with enterprise scale impact.
Responsibilities
- Own the product vision and execution for Fidelity’s AEM CMS Platform.
- Evaluate the current AEM-Sites landscape, including authoring patterns, content models, and integrations; and lead the evolution toward a standardized, scalable, and modern AEM-Sties Cloud Service implementation.
- Demonstrate deep expertise in content management and digital publishing to recommend best-in-class architecture, content models and data flows across platforms and users processes.
- Lead the assessment of existing content management capabilities at Fidelity and drive discovery of future-state across key business lines.
- Define Platform requirements grounded in user needs, business outcomes, and industry standards, using customer-centric approach.
- Partner with Engineering, Marketing, UX, Content Center-of-Excellence, Authoring, Publishing, Legal, Compliance and Risk teams to understand how content is created, managed, governed and published across channels.
- Analyze current business processes and recommend solutions that harness / employ modern CMS and delivery capabilities.
- Define the destination-state platform vision for content management and delivery, and drive consensus for enterprise convergence.
- Clearly communicate complex technical concepts to executive and non-technical audiences through written materials, presentations, live demos (using Adobe-Sites) and training sessions.
- Own the content platform product backlog, working closely with cross-functional agile teams.
- Support weekly and quarterly product planning activities.
- Define, track, and maintain platform benchmarks to measure adoption, performance, and business impact.
Requirements
- 8+ years of hands-on with digital content management platforms, with deep expertise in Adobe-Sites.
- Strong experience with AEM Cloud Service, modern AEM Architectures, and enterprise scale implementations.
- 5+ years of experience with Content Taxonomy or Ontology (highly desirable but not required).
- 3-5 years of experience as a Product Owner working in agile delivery models.
- Strong product management skills, with proven ability to translate strategy and roadmaps into executable delivery plans including writing epics and user stories with clear acceptance criteria and definition of done.
- Experience integrating content management and delivery platforms with complementary digital marketing capabilities (e.g., AEM Sites Cloud Service, video platforms, mobile applications and APIs)
- Solid understanding of CMS architecture, integrations, and platform design, capable of leading deep technical discussions with engineering partners.
- Passion for user research and proficiency across multiple qualitative and quantitative research methodologies.
- Strong storytelling and communication skills, enabling you to serve as a trusted partner to product leaders and business stakeholders.
- Excellent interpersonal, relationship-building, and facilitation skills (Design thinking a plus).
- A collaborative, diplomatic working style with the ability to balance competing priorities.
- Bachelor's degree required.
- MBA or background in systems or product consulting a plus.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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