Responsable de générer des prises de rendez - vous via des stratégies de marketing numérique. Collaborer avec les équipes internes pour optimiser les campagnes publicitaires.
About the role
- Marketing Strategist at Smartbox driving the growth of the experience gifting category. Collaborating with leadership to identify market opportunities and define customer-centric strategies.
Responsibilities
- Own the marketing strategic foundation
- Own the definition of ICP, target audiences, and customer segmentation
- Analyze customer needs, behaviors, and decision drivers across international and hyper-local markets
- Conduct deep market and category analysis to identify structural trends, growth levers, and risks
- Define and size the Total Addressable Market (TAM) for priority opportunities
- Quantify business and revenue potential, including short-, mid-, and long-term growth scenarios
- Ensure consistent interpretation and use of audience and market data across all Business Units
- Define the value proposition, positioning, and offer direction
- Define and refine the value proposition by audience and use case in retail and online
- Define brand and product positioning among strategic audiences, including key differentiators and reasons to believe
- Define the product and offer strategy direction based on market opportunities and customer insight
- Support definition of price positioning and price points, in collaboration with trading and commercial teams
- Ensure the value proposition and offer are consistent across all distribution channels
- Guide implementation and stakeholders collaboration
- Challenge existing assumptions and proposals using data, insights, and customer perspective
- Identify gaps in insights, data, or capabilities and recommend research or analysis to close them
- Partner with analytics and insights teams to improve customer, market, and performance visibility
- Support prioritization of initiatives based on strategic fit, impact, and feasibility
- Contribute inputs to annual planning, budgeting, and forecasting processes
- Monitor performance of strategic initiatives and adjust recommendations based on results
- Ensure learnings from tests, pilots, and campaigns are captured and scaled where relevant
Requirements
- 8-10 years of professional experience, with at least 3 years in management consulting with a top strategy firm
- Proven experience in marketing strategy, market sizing, and customer experience-driven projects
- Strong analytical, strategic thinking, and presentation skills
- Experience in working with retail as well as digital products
- Highly welcome experience with experience and leisure travel platforms, d2c marketplaces, hospitality
- Excellent communication and stakeholder management skills
Benefits
- Competitive salary and bonus scheme
- Opportunities for growth and development in line with our mission to unbox potential
- A culture built on curiosity, ambition, optimism, and connection
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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