About the role

Senior Marketing Manager leading a marketing team at a GovTech startup in Munich. Driving digital growth and transforming public sector engagement with efficient solutions.

Responsibilities

You lead our small but highly effective marketing team — which means real ownership and no endless approval loops
With your creative ideas, digital expertise, and a hands-on mentality, you drive our growth in the public sector
You plan and manage multi-channel campaigns around product launches, new features, or targeted audience segments — and deliver them successfully
Website, social media, blog, brochures — you create content tailored to the target audience in close coordination with Sales, Customer Success (CS), and Product
Ongoing SEO/GEO analyses and content optimizations ensure we are found where it matters
You continuously maintain and develop our website and landing pages — with a clear focus on conversion events
Whether it's a trade show booth, webinar, or community meetup — you help shape the spaces where we make the right connections
You independently manage external service providers and agencies — ensuring our investments pay off
You measure what you do, learn from it, and continuously optimize for the relevant KPIs
Sales, Customer Success (CS), and Product are your closest sparring partners. Short lines of communication — one team
You report directly to our CRO and, together with Sales and Customer Success, are part of the GTM leadership team.

At least 5–7 years in digital B2B marketing — ideally in SaaS or tech
You think in terms of audiences, funnels, and channels — and know which levers to pull when
You are familiar with Google Ads, Bing Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, and HubSpot
Strong SEO/GEO knowledge — you know how to build visibility systematically
You know what makes content effective — and you can write it yourself
Strong analytical skills, test-driven and performance-oriented — you optimize for results, not activity
You communicate clearly and reliably; you can convey ideas internally and externally and know how to engage different stakeholders
You organize yourself, take initiative, and don’t wait for someone else to take the first step
German at native level, English at C1/C2
Public sector is not new to you: you have an interest in — or ideally experience working with — public administration as a target group and understand its specific language and dynamics
Design skills, marketing automation, or event experience? Always welcome!

€2,000 annual development budget for personal use
30 days of vacation
Access to over 10,000 gyms and fitness offerings via the EGYM Wellpass
Subsidized Deutschlandticket or fuel voucher
Permanent contract, flexible working hours, hybrid work, and the option for workation within the EU
New office in Munich with a fully equipped kitchen, cozy lounge area, and a 50-meter outdoor pool (!)
Latest hardware (e.g., MacBook)
Regular team events and off-sites
Two free yoga or breathwork sessions per month