R&D User Acquisition Manager responsible for user acquisition and growth strategies at MaxBeauty. Focused on maximizing advertising performance and collaborating with cross-functional teams in a hybrid work environment.
Responsibilities
Be responsible for acquiring new users through paid acquisition channels and achieving target business metrics (marketing budgets, CAC/ROAS, GP/ROI).
Manage advertising budgets and optimize campaigns to improve unit economics.
Analyze performance results, identify patterns, and generate insights for the next iterations.
Prioritize and test hypotheses (audiences, creatives, funnels).
Monitor changes in advertising platform algorithms, test new tools and approaches to improve advertising efficiency.
Collaborate with creative marketing, marketing and product funnel teams, analytics, and product teams to improve results.
Make key decisions based on analysis of user behavior, marketing and product metrics — and take ownership of the results.
Requirements
2+ years of experience in performance marketing
Experience working with Meta Ads / TikTok Ads or other paid channels
Proven experience managing advertising budgets of $300k+/monthly
Ability to work with analytical tools (Tableau, Amplitude, or similar)
Strong analytical skills: ability to analyze metrics (CPM, CTR, CPA/CAC, ROAS, ROI, LTV), make data-driven decisions, identify causal relationships, and generate new hypotheses
Understanding of the growth loop capacity (audience → creative → funnel → product) and the ability to identify patterns
Ability to clearly articulate ideas, defend your position with strong arguments, and make independent decisions
Strong motivation to work in a fast-paced environment with a high level of uncertainty, where results come first
Readiness to take ownership of results and proactively initiate and defend your proposals
English level — Upper-Intermediate+.
Will be a plus: Experience working with subscription-based business models, as well as lifestyle or content-heavy businesses.
Experience launching new directions and scaling audiences.
Experience working with additional channels such as Applovin, Snapchat, Pinterest, etc.
Experience mentoring or managing a team
Benefits
Competitive, market-aligned compensation
Unlimited opportunities for professional growth and networking
Asymmetric career growth opportunities
Hybrid work format with offices in Kyiv, Lviv, or Warsaw, or full remote
Corporate benefits such as meals, gym, medical insurance, and more
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