Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Growth Marketing Manager responsible for developing strategies for pipeline generation and customer acquisition at Skedulo. Collaborating with GTM, Sales, and cross-functional teams to optimize funnels and drive results.
Responsibilities
- Develop and execute a comprehensive growth strategy focused on pipeline creation, acceleration, customer acquisition, and revenue growth.
- Define clear messaging and positioning to support scalable and sustainable growth.
- Design, implement, and analyze experiments across channels (email, social, paid, SEO, outbound) to identify high-impact growth levers.
- Foster a test-and-learn culture to continuously refine campaign performance.
- Analyze and optimize marketing and sales funnels to improve conversion and retention at every stage.
- Identify bottlenecks and implement solutions that enhance customer journeys.
- Track and report on key growth metrics to guide strategy and investment decisions.
- Leverage internal data and build external data sets to strengthen intelligence and targeting.
- Synthesize market research and field insights to identify trends, opportunities, and potential threats.
- Partner with Sales, Customer Success, and cross-functional teams to align initiatives with business objectives.
Requirements
- 3+ years work experience in Growth Marketing or Growth Strategy within a SaaS or B2B organization.
- Demonstrated ability to analyze data and apply insights to drive growth decisions.
- Strong understanding of marketing funnels, customer acquisition, and conversion optimization.
- Experience designing and executing multichannel marketing campaigns (email, paid, SEO, outbound, etc.).
- Excellent written and verbal communication skills.
- Strong project management abilities with proven success managing multiple initiatives in a fast-paced environment.
- Demonstrated success collaborating cross-functionally with Sales, Customer Success, and Product teams.
Benefits
- Competitive Salary Package
- New Hire Stock Options
- Employee Referral Bonus Program
- 3 Paid Volunteer Days per year
- A generous budget to spend on setting up your home office or WFH station
- 100% employer paid access to Udemy (Learning & Development)
- Paid Parental Leave for both carers (12 weeks)
- Competitive Healthcare Benefits (Dental, Vision, Medical)
- Voluntary STD and Life Insurance Plans
- 401k - 4% Company Match
- 7 paid sick leave days per year
- 20 paid personal leave days per year
- 10 paid public holiday days per year
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