Practice Director responsible for business generation and leadership in talent solutions at Robert Half. Ensuring performance metrics and motivating a team in a hybrid work environment.
SC
Hybrid Senior Lifecycle Marketing Manager
Posted 3 weeks ago
About the role
- Senior Lifecycle Marketing Manager at Savanta overseeing customer journey from activation to advocacy. Collaborating across teams and leveraging data for lifecycle programs and AI product adoption.
Responsibilities
- Own the customer journey end‑to‑end - from first activation to long‑term expansion.
- Design lifecycle programs that turn engaged customers into loyal advocates.
- Partner with Marketing, Sales, Product and Research using data to understand customer behavior.
- Build thoughtful, timely engagement across onboarding, retention, win‑back and expansion.
- Translate insight into action - and action into measurable impact.
- Drive adoption of AI‑powered products and support product launches.
Requirements
- 6+ years’ experience in lifecycle, retention or CRM marketing, ideally in a B2B SaaS or data‑led environment.
- Proven experience owning and executing multi‑channel lifecycle programs end‑to‑end.
- Strong proficiency with HubSpot and Salesforce (additional marketing automation tools a plus).
- Hands‑on experience with customer segmentation, journey mapping, and engagement or health scoring.
- Confidence working with data — pulling insights, building reports, and making the case for investment.
- A track record of driving measurable improvements in activation, retention, or expansion metrics.
- Excellent cross‑functional collaboration and communication skills.
Benefits
- Bonus scheme
- Hybrid working
- Flexible working practices
- Ongoing Learning & Development
- Generous holiday allowance
- Health & wellbeing package
- Retirement plan
- Team & Company Socials
- Committees for Health & Well Being, Charities & Volunteering and DE&I
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