Paid Media Manager driving performance media strategy for Search and Social at SINE Digital. Overseeing campaign management and client relationships in the live entertainment industry.
Responsibilities
Lead end to end campaign setup, optimisation, and reporting across search and social platforms
Conduct keyword research, audience analysis, creative analysis, and competitor insights to inform strategic direction, structure, and overall channel planning
Develop cross-channel strategies and media plans that align with client KPIs and budgets, presenting clear tactical rationale
Use platform and third party analytics tools to translate data into actionable insights, as required in both source roles
Streamline ways of working across Paid Search and Paid Social, building efficient and scalable campaign management processes
Champion the practical use of automation and AI to accelerate workflows
Identify and champion opportunities for testing and innovation
Monitor platform trends, new features, and betas, and share relevant updates with internal teams and clients
Oversee onboarding and account setup, ensuring timelines, deliverables and assets are managed efficiently.
Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions
Present campaign results, insights, and growth recommendations clearly and confidently
Work closely with Account and Media Directors on quarterly reviews, post-campaign analyses, and long-term planning.
Manage and mentor junior team members, ensuring workloads are balanced and development goals are met
Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth
Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture
Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
Conduct regular audits to improve performance
Leverage automation tools, scripts, and data feeds to support operational efficiency
Contribute to internal best practice documentation, new business pitches, and internal training initiatives
Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.
Requirements
3+ years of Paid Search & Paid Social experience - agency experience desirable
Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
Confident in planning, executing and reporting on full funnel digital campaigns
Experience in theatre and live entertainment marketing is desirable but not essential
Strong communicator with the confidence to lead client conversations and presentations
Organised, detail-focused, and comfortable managing multiple accounts simultaneously
Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
A proactive, curious, and collaborative mindset with a passion for digital marketing.
Benefits
25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
Competitive salary, benchmarked annually.
Early Friday finish at 3pm (subject to business needs).
Enhanced family and personal leave policies.
Health cash plan (after 3 months) and employee assistance programme.
Hybrid working with home equipment allowance.
Regular social events and free tickets to live events.
Modern Fitzrovia office with local discounts and wellbeing perks.
Structured personal development programme and access to industry conferences.
An active social events calendar and opportunity to input into the social calendar.
Opportunities to help further shape the business culture and agency benefits.
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