eCommerce Optimization Specialist at Zales driving merchandise sales through online optimization. Collaborating with Brand Management and ensuring effective promotional strategies for web-store.
Responsibilities
Assist in driving the merchandise sales and margin of the brands supported through merchandising, navigation adjustments, site optimization, maintenance and analytics.
Work closely with the Brand Manager, Assistant Manager and Merchants to build impactful product stories and promotions online.
Review existing and request new taxonomy logic to optimize effective automatic merchandising.
Create and manage all storewide promotional events for their branded web-store in the online promotions engine.
Create and manage all category and item level promotional discounting for their branded web-store.
Create and manage all marketing promotional codes offered through social, partnership, and affiliate programs.
Assists with requesting and confirming pricing events to the PIM team for their branded web-store.
Work diligently to ensure that rules are set in the pricing and promotions engines to minimize overlapping discounts.
Write all appropriate pricing and promotional disclaimers for all home pages and emails.
Execute SEO best practices for landing pages, headers, navigation/breadcrumbs and video.
Badge key items and offers at the product level and sequence new product daily to support the default rank.
Reporting including, but not limited to weekly / monthly Click Map and navigation, ratings and reviews, User Generated Content (Social UGC) platform, recommendation engine reporting and weekly / monthly review on competitors from a promotional and functionality perspective.
Requirements
Bachelor's Degree in Merchandising, Marketing or other related area
1+ year(s) of experience in eCommerce, online sales or internet marketing
Benefits
Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
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