E-Commerce Trade Marketing Manager responsible for brand positioning and campaign planning. Managing product listings and e-commerce operations for the pharmaceutical sector in China.
Responsibilities
Produce and update channel brand positioning
Create annual/quarterly e-commerce promotion plans and campaign calendar
Own product listing process: prepare copy, key selling points, main images, detail pages, and complete platform uploads and verifications
Requirements
At least 3 years of relevant experience in the pharmaceutical industry
1-2 years in pharmaceutical e-commerce operations or online brand promotion
Experience in successfully building online brands or user growth projects
Preference for candidates with experience in operating e-commerce platforms (Tmall Pharmacy, JD Health) or social platforms (Douyin, WeChat ecosystem)
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