Director at Manulife managing strategic partnerships, vendor contracting, and performance oversight. Leading vendor negotiations and relationship management ensuring alignment with business objectives.
About the role
- Director leading social media, influencer marketing, and brand partnerships for Signet Jewelers. Reporting into the Senior Director of Brand Marketing and collaborating across creative teams.
Responsibilities
- Partner with Agencies, Creative and Brand teams to ensure all storytelling ladders up to a unified brand voice and strategy across platforms.
- Oversee the creation and evolution of social content strategies, calendars, and frameworks that support key campaigns, product stories, tentpole moments, and cultural opportunities.
- Partner closely with PR and media teams to bridge earned, organic and paid efforts, aligning content strategies with full-funnel goals and audience segmentation.
- Own influencer and creator strategy from top to bottom—managing agency partners, budget, briefing, contracts, content delivery, and performance reporting.
- Develop long-term creator relationships (ambassadors) that ladder up to brand values and extend across tentpole campaigns, gifting strategies, and affiliate opportunities.
- Partner with Owned Channels, PR, Creative, and Media to maximize integration of influencer content across brand campaigns, press moments, and paid plans.
- Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and internal stakeholders.
- Lead the development and execution of strategic brand activations, athlete/musician/celebrity collaborations, and sponsorships—ensuring robust social and influencer extensions that drive amplification.
- Oversee contract management for talent and partnership agreements, collaborating closely with Legal and internal stakeholders to ensure timely review, compliance, and execution.
- Collaborate with Creative and Cross-Functional teams to bring brand activations to life through digital storytelling and community engagement.
Requirements
- 8+ years of experience in social media, influencer marketing, and brand partnerships, ideally within fashion, beauty, retail, or lifestyle sectors.
- Proven track record of developing innovative, results-driven social and influencer campaigns.
- Strong leadership and team management experience, with the ability to inspire and grow high-performing talent.
- Deep understanding of social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest), creator economy, and digital storytelling.
- Deep understanding of paid social and ability to translate media plans into content based on platform, funnel and audience.
- Creative thinker who can bring a brand voice to life across a variety of consumer-facing touchpoints.
- Experience managing agency teams with ability to provide clear strategic and creative direction.
- Highly organized with ability to oversee multiple projects and guide team priorities.
- Passion for brand building, cultural storytelling, and—of course—jewelry.
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
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